Barbara Ross

Barbara Ross

Chief Administrative Officer

Barbara (Barb) Ross joined Conifer in 2016 and currently serves as Chief Administrative Officer. In this role, she partners with Conifer’s President and Executive Leadership Team, developing and leading Conifer’s strategic plan and associated initiatives and creating a collaborative culture that encourages leaders to rise at every company level. Barb provides executive oversight of the human capital/human resource strategy, focusing on employee recruitment, engagement, development, and retention. She also serves as the President’s right-hand person, helping plan and drive strategic business planning, communication, and support.

Barb brings over 25 years of leadership experience to our growing company. She has a proven track record of leveraging talent management, employee engagement, and human resource operations to support optimal business goal outcomes. Before joining Conifer, she worked in high-growth and progressive companies strategically transformative in their respective industries. Such roles include Vice President of Human Resources at Monro Inc., Vice President of Human Resources at Chobani, and a variety of HR positions at Constellation Brands, Inc. She has also served as Director of Human Resources at the Rochester Institute of Technology (RIT).

Barb has an M.S. in Human Resources Development from RIT and a B.S. in Management Science from State University of New York (SUNY) Geneseo. She holds many regional and national professional affiliations, including the National Human Resources Association and the Society for Human Resource Management. She is the recipient of the Oustanding Strategic Leadership Award from NHRA Rochester’s Human Resources Executive of the Year Committee. She has served on the Foundation Board of Directors for SUNY Morrisville, Board of Directors for the Rochester Affiliate of the National Human Resources Association, and Human Resources Committees of the Board of Directors for Bivona Child Advocacy Center and the New York Wine and Culinary Center. She currently serves on the board of directors for Ronald McDonald House Charities of Rochester.