Donna Kimura, Staff Writer
Affordable Housing Finance
“Conifer Realty Stands Tall in Affordable Housing Industry; celebrating its 40th anniversary, the firm positions itself for the future.”
“….Our goal was to update our current brand identity with a modern and fresh design that would coincide with who we are today and the direction we are going in the future,” says Sandy Gorie, vice president of marketing and communications, who joined the firm in 2007 from Equity Residential, one of the largest REITs in the country.
As a result, Conifer’s colors have been updated to blue and gold, and the firm’s long-standing tree logo has been reimagined as an arrow pointing to the future, to symbolize that Conifer is in motion, according to Gorie.
The new branding comes as the firm looks to expand beyond its five-state territory. Conifer is exploring moving south into Virginia, North Carolina, and South Carolina. It’s also considering opportunities in Connecticut, Massachusetts, and other neighbor states to where it currently is doing business.
Conifer continues to be a big player on its home turf, too: The company has proposed a 28-unit development in Chappaqua, N.Y., an affluent community that’s home to Bill and Hillary Clinton. The small but high-profile project has been met with dogged opposition from some local residents and officials. In response, Conifer has filed a housing discrimination complaint that is being investigated by the Department of Housing and Urban Development…”