The challenge is ON!

Because it was such a huge success, we are bringing back the “Pie in the Face” United Way fundraising event, and we have more members of the leadership team that you will have the opportunity to throw a pie in their face. This will be held next Monday, June 10th at 3 pm. The auction is open and you can place your bid starting today! The highest bidder will literally be throwing a pie in the volunteer’s face.

If you aren’t at the Rochester Regional Office, don’t fret! You can still participate! Out of towners are encouraged to bid and if you are a winning bidder, you can select a local surrogate to throw the pie on your behalf! Everyone is encouraged to participate!

Here’s how to place your bid:

  1. Go to, you will either be prompted to log in using your Conifer email address and the password: uwconifer or you will be asked to log in after placing a bid.
  2. Select the ‘Pie Face’ category under view items
Select “View Items” on top left
  1. Select a volunteer
  2. Place your bid! Minimum bids start at $5. At this point you will need to log in if you have not already done so using your Conifer email and the password: uwconifer

Bidding will end at 11 am on Monday, June 10th. No payments should be made on the website – please see Nicole Lombardi to make payments.

Winners will be announced before the pie throwing begins!!

Please let Sarah or Nicole Lombardi know if you have any questions or trouble logging in.

A big “thank you” goes to our brave volunteers!